Info

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I'm a Swede schooled in drums & percussion, graphic designer, photographer, banana pizza advocade, sneaker enthusiast, snowboarder, and creative director at Academy.

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I'M A SWEDE SCHOOLED IN DRUMS & PERCUSSION, GRAPHIC DESIGNER, PHOTOGRAPHER, BANANA PIZZA ADVOCATE, SNEAKER ENTHUSIAST, SNOWBOARDER, AND CREATIVE DIRECTOR AT ACADEMY.

 

 

Selected Work

(1999 - Present)

 

Academy

Logotype and symbol for Academy.

 

 

 

Quickness Revealed

Campaign website showcasing Chris Paul’s quickness on the court by breaking down 5 different moves and his signature Jordan shoe CP3.V.

Become Mars

Book created for the Jordan campaign “Become Mars”.

 

Sweden

Poster of things that either are Swedish or seems swedish to people outside of Sweden. Made for an exhibit in Vancouver.

 

Ball Talk With Lewis Campbell

Ball Talk is a fictional talk show hosted by Lewis Campbell (played by Alex Thomas), in this interactive Jordan campaign Lewis interviews Carmelo Anthony and challenges him to a 1 on 1 basketball game.

 

 

 

FlyWade2

Campaign website for Dwyane Wade’s shoe the FlyWade 2.

Subdisc Typeface

Custom typeface. Stencil and regular version.
 

Dominate Another Day

Interactive campaign featuring Dwyane Wade as secret agent ‘D3′. His equipment expert ‘H’ (played by Kevin Hart) gives us an in-depth look into the lab where all the gadgets are made.

CP3K — Quick can’t be caught

CP3K is a one button arcade style game designed for speed. Finish each level as fast as you can and challenge your friends using facebook. This multiplatform game was built for flash, iphone, and ipad. An all-star version was also released that included Carmelo Anthony and Dwyane Wade and was also projected on buildings in downtown LA for pedestrians to play.
 

Leroy Smith’s 2 on 2 Hall of Fame Challenge

A video game for a Jordan campaign about Leroy Smith, the man who motivated Michael Jordan. The objective of the game is to complete 3 levels of 2 on 2 basketball against Leroy and Manny, his sidekick and enter into Leroy’s Hall of Fame.

 

Blocky

Custom typeface

 

 

 

Academy

Wordpress themed website for Academy.

 

Become Mars

Interactive campaign for the Jordan Spizike, paying homage to the original Spike & Mike commercials. Users could “marsify” themselves using their webcam, or the iphone app called “Marsified”.

 

 

 

History Of Flight

An interactive pop-up book displaying the history of the Air Jordan francise.

Swedisc

Custom typeface
 

Grafik

Custom typeface

 

Leroy Smith

The official website of Leroy Smith — The man who motivated Michael Jordan. (Played by Charlie Murphy). This multifaceted campaign included an iphone app called the iMotivator, a 2 on 2 arcade basketball game, a custom air jordan 1 shoe, t-shirts and as much Leroy content as one could consume.

 
 

The Interview

Jordan Campaign Introducing Dwyane Wade to the team. We staged a fictitious job interview where mr Wade was asked a serious of questions selected by the user.

Journey To Zero

Poster, logotype, and custom typeface.
 

Subscript

Custom typeface connecting every letter.

 

I ♥ Racing

Poster called ‘I love racing’. Won 1st place in the poster competition hosted by computerlove.

 

BR

Custom typeface and logotype exploration.
 

SubSerif

Custom typeface

 

SubSerif

Custom typeface

 
 

Jeter Moments

Derek Jeter’s 9 defining moments, and their historic significance is explained in this interactive 3d shoe experience for Jordan.

Melo M4

Interactive campaign for Carmelo Anthony’s 4th signature Jordan shoe.

 

Retro 4 Laser

Website for the launch of a limited release of the Jordan Retro 4 laser.

 

Blast Radius

Logotype and typeface for Blast Radius